alex@frontier ~ $

Frontier Advisory

Strategic AI & Technology Leadership

Helping ambitious founders navigate the critical path from Seed to Series B. Enterprise GTM strategy, technical architecture, and team building from someone who's done it.

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I'm Alex Housley. I've been founding and building technology companies since 2003, focusing on mobile, data, and machine learning. In 2014, I founded Seldon Technologies — the first open-source MLOps platform built on Kubernetes — and led it through Series B, raising over $30M from leading VCs and angel investors.

Under my leadership as CEO and CPTO, Seldon powered model deployments for global industry leaders across automotive, banking, insurance, life sciences, big tech, and defence — deploying over 10 million models in production. Seldon was part of the 2016 Barclays Accelerator, powered by Techstars, recognised on the CB Insights AI 100, and won industry awards including CogX and the IET E&T Innovation Award. I was named Emerging Entrepreneur at the Enterprise Awards.

Beyond Seldon, I serve as Chair of the AI Advisory Board at OpenUK and have been a Guest Advisor to the All-Party Parliamentary Group on AI since 2017, helping shape UK AI policy.

My advisory work is focused on founders — helping them level up and move faster. I'm a mentor and trusted advisor, particularly for first-time founders navigating unfamiliar territory. I also work with VCs to support their portfolio companies through critical growth phases.

Two decades of building includes plenty of hard lessons learned. There's real value in working with someone who has lived through the challenges of scaling a tech company, managed through difficult market conditions, and knows where the pitfalls are before you hit them.

$30M+
Capital Raised
20+
Years Building
10M+
Models Deployed

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technical_strategy.sh [K=Konami]

Tech & Product Strategy

Building cohesive product and engineering functions. Scaling R&D, aligning roadmap with GTM for better PMF, and leveraging AI-native development workflows. Open source strategy, release management, and prioritisation.

Product-GTM Fit R&D Scaling AI Workflows
go_to_market.sh [M=Matrix]
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Enterprise GTM

Building enterprise sales motion and recruiting aligned leadership. Customer success for upsell and expansion. Balancing customer needs with roadmap without overfitting to your biggest accounts. Pricing and packaging strategy.

Sales Motion Customer Success Pricing
team_building.sh [G=Glitch]
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Team & Culture

Building exec and leadership teams through growth. Aligning roles and responsibilities, reporting lines and communication. Managing change and building cohesion.

Exec Hiring Org Design Culture
fundraising.sh [?=Help]
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Fundraise Prep

Fundraising readiness and strategy to build leverage, momentum and tension in the process. Investor relationships and warm intros. Pitch deck, narrative and market thesis. Data room and due diligence prep.

Pitch Deck Investor Intros Narrative

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a1b2c3d (HEAD -> main)
Founder & Principal Advisor
Frontier Advisory Ltd

Strategic advisory for Seed and Series A companies in AI/ML, blockchain, and enterprise SaaS. Helping founders navigate technical architecture, enterprise GTM, and fundraise preparation.

2024 — Present
e4f5g6h
Chair, AI Advisory Board
OpenUK

Advising OpenUK on the implications of policy and strategic positioning in relation to AI openness, innovation, and responsible development within the UK and international collaboration.

May 2024 — Present
i7j8k9l
Guest Advisor
All-Party Parliamentary Group on AI

Advising on AI policy for UK government. Spoke at the first evidence meeting in Parliament on "What is AI?" and continue to play an active part in shaping policy.

Feb 2017 — Present
m0n1o2p (tag: seldon-v1.0)
Seldon Technologies
11 years 3 months
q3r4s5t
Founder & Non-Executive Director

Board-level oversight and strategic guidance.

June 2025 — Present
u6v7w8x
Founder / CPTO / Evangelist

Built cohesive product and engineering functions, refined product strategy and roadmap, established scalable team cadences. Directly supported GTM and built technology partnerships.

Oct 2023 — June 2025 · 1 year 9 months
y9z0a1b
Founder & CEO

Built Seldon from inception, raising $30M+ from pre-seed to Series B. Responsible for company strategy, building the leadership team, evangelism, and exec sponsor on customer and partner deals. First open-source MLOps platform on Kubernetes with 10M+ models deployed globally.

Sept 2014 — Oct 2023 · 9 years 2 months
c2d3e4f
Rummble
4 years 9 months
g5h6i7j
COO — Rummble Labs

Led pivot to SaaS recommendation engine. Launched API powering content recommendations for world's leading publishers, serving hundreds of millions monthly.

Jan 2011 — Aug 2014 · 3 years 8 months
k8l9m0n
VP Business — Rummble.com

Early mover in mobile and ML for hyper-local recommendations, competing with Foursquare, Gowalla and Facebook Places. Focused on evangelism, product strategy and special projects.

Dec 2009 — Dec 2010 · 1 year 1 month
o1p2q3r
Co-Founder & Technical Director
Total Hotspots

University spin-out building a global wifi hotspot locator in 100+ countries. B2B clients included major tech companies, directories, and wireless carriers. Acquired by Rummble in December 2009.

Oct 2003 — Dec 2009 · 6 years 3 months
s4t5u6v
Business Development Manager
Multimap

GTM role focused on new business and partnerships for their emerging mobile business, in the period leading up to acquisition by a major tech company.

Oct 2007 — Sept 2008 · 1 year
w7x8y9z (tag: initial-commit)
BSc Business Computer Systems
City St George's, University of London
2001 — 2006

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enterprise_clients.log [~=CRT]
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Enterprise Customer Success

Built the engine for commercial growth, closing 40+ enterprise customers including over 10 major Fortune 500 accounts. Customers included some of the world's largest automotive manufacturers, pharmaceutical companies, financial institutions, and defence contractors.

As CEO, served as exec sponsor on key deals — building relationships, leading negotiations, and supporting the sales team through complex enterprise cycles. Scaled customer success, solutions engineering, and support functions to deliver on commitments.

Fortune 500 Exec Sponsor GTM Leadership
open_source.log [~=CRT]
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Open Source & Open Core GTM

Scaled open source adoption from zero to industry standard. Built thriving developer communities, managed external contributions, and forged collaborations with complementary projects in the Kubernetes and ML ecosystem.

Deep experience with permissive and commercial open source licensing strategies. Navigated community change management and maintained contributor relationships through product evolution and commercialization.

Community Building OSS Licensing Developer Relations
thought_leadership.log [~=CRT]
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Thought Leadership & Research

Public speaker at AI and startup conferences, forums, and industry events. One of the first contributors to APPG AI in Parliament, now Chair of the AI Advisory Board at OpenUK.

Built research collaborations with leading universities. Seldon produced numerous well-cited, peer-reviewed research papers in AI and ML. Founded TensorFlow London and MLOps London meetups. Extensive media experience including TV, radio, and podcast hosting.

Public Speaking Research Media

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Whether you're preparing for your next fundraise, navigating enterprise sales, or building your technical team — let's talk.

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